SEO And SEM Checklist: Its The Simple Things That Count
SEO/SEM Tasks. Strategies & Checklist
Article Marketing
• Submit to major sites (examples)
1) Buzzle
2) Ezine
3) Suite 101
4) Idea Marketers
5) Go Articles
6) ArticlesBase
• Add to hubs and wikis
• Social Bookmark (examples)
1) Folkd
2) Delicious
3) Digg
4) Come across
5) Reddit
• Blog
• If adequate..add to site as content
Press Releases
• Submit to major outlets
• Social Bookmark
• Local
Blogs
• Write Post
• Participate in your niche. Network with forums, comments, etc
• Undergo blog directories
Affiliates
• Newsletters
• Directories
• Coupon Sites
• Contact bloggers
• New promotions and graphics
Backlink building
• Directories
• Find ads that pass seo value
• Contact sites
• Contact bloggers with giveaways, trials, and exclusive promotions
• Viral videos
• Local links and associations (yelp, phone book, chamber of commerce, etc)
• Charity or sponsorships
• Check and steal competitors links
• Always look for brand new potential links with search engine link searches
• Search for guest blogging and comment section opportunities
• Employee blogs, distributors, past donations, and current partners
Conversion Rate Optimization
• 5 second test
• Focus groups and polls
• Variations of websites tested on adwords optimizer
Social networking
• Facebook posts and ads
• Connect and update on networks like Linked In, Twitter, Flickr, Facebook, etc
• Promotions
• Take part in relevant online forums
• Social bookmarking
Analytics
• Identify weak pages
• Traffic analysis for PPC and SEO
• Any site issues
• Conversion funnels
• Best selling products
PPC
• Monitor and optimize
• Test: Try new ads, text, and squeeze pages weekly
• Test low bid strategies vs higher position strategies
• Use analytics to tweak
SEO
• Keep up with statistics (# links, PR, SERP Rank, Traffic, etc)
• Use analytics to alter and improve
• Check keyword trends
• Research new keywords
• Monitor competition
• Keep adding fresh content
• Update existing content to maximise its usefulness
• Local and mobile
• Read SEO blogs and attend conferences
Business Development
• Stay on the lookout for new ideas, trends, and strategies
• Stay on competitors prices and adjust accordingly
• Implement promotions
• Fix and improve site functionality
• Outside partnerships
• Services and new verticals
• International sites, content, and SEO
• Be on the lookout for new tech programs, outsourced services, & marketing deals
Content Management
• Fix old and implement new content (faqs, descriptions, resources, etc)
• Look for new ways to update layout for the best SEO and consumer experience
• Fix any broken links, products, or other issues
• Keep site graphics fresh
• Copyrighting for a number of advertisements, ads, etc
They are a few of the simplest, need to do stages in order to market and optimize your retail website or blog. There are many other things that you can do, but this helps enable you to get started.
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